Annex B

 Road Safety Council Publicity
and Campaigns in 2010

January

 -

 Launching of the Announcement in the Public Interest: 'If you drink, don't drive!'
     
February








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-
-

-

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 Promoting anti-drink driving messages through bus-body
advertisements
Distributing anti-drink driving leaflets in Kowloon West area
Promoting the music video of the Road Safety Vision Song through 'RoadShow' advertising screens
Promoting anti-drink driving messages with outdoor video walls at highly patronised locations
Displaying anti-drink driving messages at eateries across the territory through television
     
March

 -

 Promoting the 'Safe Ride for the Elderly Bus Parade' in partnership with Kwun Tong District Council
     
April

 -

 Promoting safe cycling at Tai Wai (New Territories South) and Yuen Long (New Territories North)
     
June




-

-
-

 Relocating the wrecked vehicle to Sham Shui Po to remind people on the serious consequences of drink driving
Providing safe cycling courses to young people
Promoting the 'Safe Ride for the Elderly Bus Parade' in partnership with Yuen Long District Council
     
July

 -

 Holding a press conference on the 'Road Safety Message Design Competition'
     
August



 -

-

 Organising the 'Smart Cyclist Got Talent 2010' in partnership with Shatin District Council
Launching of the Announcement in the Public Interest: 'Love Yourself, Love Your Family, Be a Smart Pedestrian'
     
September






 -
-

-

-

 Revamping the existing anti-drink driving banners at flyovers
Promoting the 'Safe Ride for the Elderly Bus Parade' in partnership with Wan Chai District Council
Promoting the 'Junior Road Safety Leaders Caring for the Elderly' at Kowloon West region
Broadcasting the road safety Announcements in the Public Interest at Harbour Place and community halls.
     
October


 -
-

 Holding the Road Safety Bus Revamp Launching Ceremony
Broadcasting the road safety Announcements in the Public Interest at the lift lobbies of the public housing estates
     
November

-

Holding the '2010 Road Safety Annual Launching Ceremony cum Award Presentation for Road Safety Message Design Competition'
     
December











-


-

-
-

-

-

 Promoting 'If You Drink, Don't Drive!' at Lan Kwai Fong and followed by leaflet distribution at popular entertainment areas in
Hong Kong
Promoting the Road Traffic (Amendment) Ordinance 2010 through bus-body advertisements
Revamping the existing anti-drink driving banners at roadsides
Distributing anti-drink driving leaflets to promote the
amended legislation
Launching the anti-drug driving radio Announcement in
the Public Interest
Distributing the leaflet 'Make sure you know the effects of your
drug medication before driving'


Annex A3
    
Annex C